Music has always been a way to connect us to memories of places we’ve travelled to. But can it also predict where we’d like to travel next?

VISA collaborated with Spotify and launched “Travel Your Music”, a platform that allows Spotify users’ music tastes to be the basis for the selection of their upcoming travel destination.

By analyzing Spotify users’ Spotify date (listeners’ favourite songs, playlists and genres), the platform predicts possible travel destinations for these listeners. The platform also creates personalised city guides with VISA-exclusive deals on dining, lodging and shopping, enhancing the creation of new memories for Spotify users through new travel experiences.